ROI | PPC Advertising Google | Google PPC Advertising

When you need leads and you need them now, a Pay Per Click (PPC) advertising campaign is the way to go. Media Evolution is a Gold Coast-based digital marketing company specialising in Google Adwords & Facebook Advertising. In as little as 24 hours, our people can generate a flow of quality leads keen to do business with you.

Just what is Pay Per Click Advertising?

Pay Per Click Advertising, or PPC for short, is a method of lead generation that includes placing an advert in search results page or even on another site and paying the host website every time the ad is hit. Leads generated from PPC are regularly referred to as ‘paid-for’ leads, in the sense that you are ‘buying’ visits to your website rather than earning them organically, as you might with SEO.

Why would you pick PPC?

PPC advertising campaigns is among the quickest, most practical methods to generate new buyers to your site. You simply pay when your advert is clicked, so you are being charged for solid leads and nothing else. When Pay Per Click is done correctly as part of a fully-optimised sales funnel, the earnings to be obtained from converting those leads far offsets the small fee you spent to obtain them, presenting an excellent roi.

Google Adwords PPC

This is among the most common method of Pay Per Click, with Google AdWords Pay Per Click being the most popular system easily. When you produce an ad in AdWords, you bid for certain keyword phrases relevant to your company and Google presents your ad whenever people young and old search for those terms. Promotions appear at the top and bottom of the search results page; you could have spotted them yourself, marked with a small ‘Ad’ box.

Google search engine Marketing is particularly strong considering that when candidates are looking for the type of goods and services you offer, they are actually likely to be in buying mode. This is the optimal moment to place yourself in front of these people, increasing your chances of an effective conversion.

Facebook Advertising

Approximately 1.9 billion users are using Facebook, making it the most ideal location to communicate to your target audience. Like Google AdWords, Facebook Advertising also works on a ppc basis. However, it is quite different to AdWords because it allows you to target your customer much more accurately.

As an alternative to using search phrases to discover clients, Facebook Advertising lets us you pinpoint your audience by defining specific personas, demographics, psychographics and geographic details. So for example, you can specify that your offer for a local innovative beauty parlor be suggested to females aged 18-24, based in the Gold Coast, who have expressed an interest in hair and beauty. This targeted promotion leads in a lot better quality leads for your business.


For a number of reasons, possible customers generally withdraw of the sales funnel prior to finishing the sale. Remarketing enables anyone to track these dropped leads and display them pertinent ads to suggest them concerning your offer, goods or service. This specific sort of advertising improves conversions by attracting visitors back into the sales funnel and motivating them so as to make the next step.


Just what to expect from our company

Here at Media Evolution, our team do Pay Per Click differently. We know that your organisation needs are distinct, which is the reason that our team start each ad campaign with comprehensive customer personas and comprehensive keyword research. We then produce highly personalised, attention-grabbing ads and ensure they’re observed by your specific target audience.

While most campaign managers may cease at generating clicks and enticing visitors, we know it’s not nearly enough. We go the extra mile, focusing on converting your prospects into paying clients. We ensure your sales funnel is optimised to perfection so that whenever your potential customers reach your site, the conversion process couldn’t be easier.

Below are just a few of the advantages of a Media Evolution Pay Per Click Ad campaign:

  • Full AdWords set-up and management;
  • Creative ads based on your most profitable keywords;
  • Increased website traffic and conversions;
  • Fully optimised, high-conversion landing pages;
  • A/B split testing of all ads and landing pages;
  • Friendly, professional, efficient and ethical service;
  • Complete transparency and a ‘no hidden costs’ policy;
  • A monthly report on what you’ve spent and what you’ve achieved;
  • Your own analytics dashboard to keep track of your progress;
  • Free advice and support from our PPC experts.

Having Media Evolution managing your Pay Per Click Advertising campaigns, you can focus on operating your company and delighting your clients, safe in the knowledge that your marketing is in excellent hands.

Contact us now and let’s discuss exactly how our team can use Pay Per Click to start driving relevant, targeted traffic to your business website.

We are currently serving and Gold Coast. Brisbane, Sydney and Perth