Should your business need leads and you need them now, a Pay Per Click (PPC) marketing campaign is the way to go. Media Evolution is a Gold Coast-based PPC Advertising Company specialising in PPC advertising. Within as soon as 1 Day, our company can produce a flow of top quality leads needy to do business with you.
Just what is PPC Advertising?
Pay Per Click Advertising, or PPC for short, is a method of lead generation that includes placing an advert within search results or on another internet site and paying the host site each time the ad is clicked. Leads generated from Pay Per Click are often referred to as ‘paid-for’ leads, in the way that you are ‘buying’ visits to your web site instead of earning them organically, as you might with SEO.
Approximately 1.9 billion users are using Facebook, making it the most ideal location to interact to your target market. Just like Google AdWords, Facebook Advertising also operates on a pay-per-click basis. However, it is quite different to AdWords in that it enables you to target your target audience much more precisely.
Rather than using keywords to discover buyers, Facebook Advertising lets us you focus on your audience by specifying particular personas, demographics, psychographics and geographic details. So for example, anyone can easily specify that your advert for a local creative barbershop be shown to ladies aged 18-24, located in the Gold Coast, who have communicated an interest in hair and beauty. This targeted promotion leads in a lot higher quality leads for your company.
Google Adwords PPC
This is one of the most popular method of Pay Per Click, with Google AdWords PPC being one of the most popular system without a doubt. When you design an ad in AdWords, you bid for particular keyword phrases applicable to your firm and Google shows your ad whenever people young and old search for those words. Advertisements appear at the top and bottom of the search results page; you might have detected these yourself, marked with a small ‘Ad’ box.
Google search engine Advertising is especially powerful considering that when customers are looking for the choice of products and services you provide, they are already likely to be in buying mode. This is the perfect moment to place yourself in front of them, increasing your chances of a successful conversion.
For a variety of reasons, possible buyers often withdraw of the sales funnel before completing the sale. Remarketing makes it possible for you to monitor these dropped leads and display them pertinent adverts to prompt them regarding your deal, goods or service. This particular kind of advertising boosts conversions by attracting site visitors back into the sales funnel and enticing them to take the following step.
So why would you choose Pay Per Click?
PPC advertising campaigns is among the most effective, most profitable ways to generate new buyers to your site. You only pay when your advertisement is clicked, thus you are being charged for solid leads and nothing else. Whenever PPC is undertaken correctly as part of a fully-optimised sales funnel, the earnings to be obtained from converting those leads far exceeds the minimal fee you paid to obtain them, providing an excellent return on investment.
What to expect from us
Here at Media Evolution, our team perform PPC differently. We know that your business requirements are unique, which is why our team begin each ad campaign with in-depth consumer personas as well as thorough keyword research. Our team then create highly personalised, eye-catching advertisements and ensure that they’re seen by your specific target audience.
While most campaign managers may cease at producing clicks and attracting visitors, we realise it’s inadequate. We go the extra mile, concentrating on converting your prospects into paying consumers. Our experts ensure your sales funnel is optimised to perfection so that whenever your potential customers reach your site, the conversion process couldn’t be easier.
Here are just a couple of the advantages of a Media Evolution PPC Advertising campaign:
- Full AdWords set-up and management;
- Creative ads based on your most profitable keywords;
- Increased website traffic and conversions;
- Fully optimised, high-conversion landing pages;
- A/B split testing of all ads and landing pages;
- Friendly, professional, efficient and ethical service;
- Complete transparency and a ‘no hidden costs’ policy;
- A monthly report on what you’ve spent and what you’ve achieved;
- Your own analytics dashboard to keep track of your progress;
- Free advice and support from our PPC experts.
Having Media Evolution running your PPC Advertising campaigns, you can focus on running your business and delighting your clients, safe in the knowledge that your marketing is in good hands.
Contact us now and let’s talk about how we can use PPC to start driving relevant, targeted traffic to your business website.