Should you need leads and you need them now, a Pay Per Click (PPC) advertising campaign is the way to go. Media Evolution is a Gold Coast-based PPC Advertising company specialising in Google Adwords & Facebook Advertising. In as little as 1 Day, our agency can produce a flow of quality leads eager to do business with you.
Just what is PPC Advertising?
Pay Per Click Advertising, or PPC for short, is a form of lead generation which involves placing an ad within search engine result or even on another website and paying the host web site every time the advert is hit. Leads generated from Pay Per Click are typically described as ‘paid-for’ leads, in the sense that you are ‘buying’ visits to your web site instead of gaining them organically, as you would with SEO.
Google Adwords PPC
This is the most typical method of Pay Per Click, with Google AdWords Pay Per Click being the most popular system easily. When you produce an ad in AdWords, you bid for particular keywords essential to your company and Google presents your advertisement whenever people search for those words. Adverts appear at the top and bottom of the search results page; you may have observed them yourself, marked with a small ‘Ad’ box.
Online search engine Advertising is especially strong considering that whenever customers are searching for the type of goods and services you offer, they are actually likely to be in purchasing mode. This is the perfect moment to place yourself in front of these people, increasing your chances of a successful conversion.
Facebook Advertising and marketing
Virtually 1.9 billion men and women are using Facebook, making it the most ideal site to reach out to your audience. Like Google AdWords, Facebook Advertising also operates on a pay-per-click basis. However, it is actually quite different to AdWords because it empowers you to target your customer much more accurately.
As opposed to using keywords to find buyers, Facebook Advertising allows you target your market by specifying individual personas, demographics, psychographics and geographic details. So as an example, anyone can easily specify that your promotion for a local creative hairdressing salon be displayed to ladies aged 18-24, based in the Gold Coast, who have communicated an interest in hair and beauty. This targeted advertising campaign results in much higher quality leads for your business.
For a variety of reasons, potential customers sometimes back out of the sales funnel prior to completing the sale. Remarketing makes it possible for you to track these dropped leads and display them appropriate advertisements to prompt them about your deal, goods or service. This type of advertising improves conversions by attracting site visitors back into the sales funnel and enticing them so as to take the next step.
So why should you pick Pay Per Click?
PPC advertising campaigns is one of the most effective, most cost-efficient ways to generate new customers to your site. You only pay when your advert is clicked, so you are being charged for sound leads and nothing else. Whenever Pay Per Click is undertaken correctly as part of a fully-optimised sales funnel, the earnings to be obtained from converting those leads far exceeds the minimal fee you paid to acquire them, providing an exceptional return on investment.
Just what to expect from our company
At Media Evolution, our team do PPC differently. We realise that your company needs are unique, which is the reason that our team begin each campaign with detailed customer personas and thorough keyword research. We then produce highly personalised, eye-catching adverts and ensure they’re observed by your specific target audience.
Although most campaign managers will stop at generating clicks we understand it’s insufficient. We go the extra mile, focusing on converting your prospects into paying buyers. Our company ensures your sales funnel is optimised to perfection so that whenever your prospects reach your site, the conversion process couldn’t be easier.
Below are just a few of the benefits of a Media Evolution Pay Per Click Advertising campaign:
- Full AdWords set-up and management;
- Creative ads based on your most profitable keywords;
- Increased website traffic and conversions;
- Fully optimised, high-conversion landing pages;
- A/B split testing of all ads and landing pages;
- Friendly, professional, efficient and ethical service;
- Complete transparency and a ‘no hidden costs’ policy;
- A monthly report on what you’ve spent and what you’ve achieved;
- Your own analytics dashboard to keep track of your progress;
- Free advice and support from our PPC experts.
Having Media Evolution running your PPC Advertising campaigns, you can concentrate on running your business and delighting your clients, safe in the knowledge that your advertising and marketing is in good hands. Get in touch right away and let’s review how we can use Pay Per Click to commence driving relevant, targeted traffic to your business website.