Results focussed | search engine marketing management

The Benefits of Professional SEO Services

Having a great business website is something that you are already aware of. However a great website is no good if it cannot be found by your customers!

The number one tool that is used by customers to find services and products such as yours online are search engines like Google, so the success of your business depends on being visible in these search engines. Studies have shown that up to 70% of online users don’t venture past the first results page, this is why it’s crucial that you sight ranks as high as possible. But how is this achieved?

For years now, Gold Coast SEO Media Evolution has been assisting Australian businesses in improving their search rankings. Using the best practice Link Building Process, in depth keyword research and a framework that has been proven, we will guarantee that you draw more attention than the competition and that your target audience can see you.

What is SEO?

SEO is also referred to as Search Engine Optimisation, it is an approach to improving a website’s position in organic search results that is structured and provocative. When a website ranks high in search engine results, the traffic to the site from prospects that are searching for the services or products being offered, is increased. The way that this is done is by targeting specific key phrases, keywords or key themes that the desired audience uses and optimising the web pages to match them. The key to success is a proven SEO framework.

Search algorithms are what Google uses to determine what pages show up in the search engine results pages. Some of them have been discussed, for example local relevance, onsite optimization, quality, links and various other factors. However, 200+, perhaps even thousands of signals or ranking factors are used by Google in three algorithms.

If you want your site featured by Google at the top of a search, these are the rules you have to play by and you have to work with the algorithm. You may be wondering why? Well if you do not, Google may hit your site up with a penalty and you could be completely removed from the search results. If this were to happen, all of your hard work would have been in vain.

The strategies the Media Evolution uses conform to Google’s search algorithm, this means you will be playing by the rules. We know what Google want and why Google wants it, and that comprehensive SEO strategy is what we are here to help you achieve.

Think like your customer

Google’s main goal is to provide its customers with information that is high-quality and relevant. From the perspective of Gold Coast SEO, this means that if you provide a great user experience Google will reward you by ranking you high in the search results.

Google is provided with a good idea of the user experience your site offers with metrics such as site speed, bounce rate and engagement. For example, if your bounce rate is high, this could mean that users re not finding information on your site that is relevant, or perhaps you have a layout that is frustrating or unappealing. The opposite however is indicated by a low bounce rate. This information is used by Google and sites are ranked accordingly.

Why Our SEO Services are Your Safest Bet

We have been in business for many years now, during that time we have successfully helped various Australian businesses to improve their rankings on the SERPs. With various Local SEO techniques, including in-depth keyword research, you can rest assured that you will stand out from your competitors and drive more traffic to your site. Here are some ways in which you can help improve your rankings, drive more traffic to your site and guarantee higher sales.

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