In the event that your business need leads and you need them right away, a Pay Per Click (PPC) marketing campaign is the way to go. Media Evolution is a Gold Coast-based PPC Advertising company specialising in Google Adwords PPC & Facebook Advertising. In as soon as 1 Day, our experts can create a flow of premium leads eager to do business with you.
Just what is PPC Advertising?
Pay Per Click Advertising, or PPC for short, is a form of lead generation that involves placing an advertisement within search results page or even on some other web site and paying the host site each time the advert is hit. Leads generated from Pay Per Click are regularly described as ‘paid-for’ leads, in the sense that you are ‘purchasing’ visits to your web site rather than gaining them organically, as you might with Search Engine Optimisation.
Google Adwords Pay Per Click
This is one of the most typical method of PPC, with Google AdWords being the most popular system without a doubt. Whenever you produce an ad in AdWords, you bid for specific keywords essential to your establishment and Google presents your offer when people young and old search for those words. Promotions appear at the top and bottom of the search results page; you could have observed them yourself, denoted with a small ‘Ad’ box.
Search Engine Marketing is especially strong because whenever candidates are searching for the choice of goods and services you provide, they are already likely to be in purchasing mode. This is the most suitable time to place yourself in front of them, increasing your chances of a successful conversion.
Facebook Advertising and marketing
Approximately 1.9 billion people are using Facebook, making it the ideal site to connect to your target market. Like Google AdWords, Facebook Advertising also operates on a pay-per-click basis. However, it is somewhat different to AdWords because it permits you to target your customer base a lot more accurately.
As an alternative to using search phrases to find buyers, Facebook Advertising permits you focus on your audience by establishing certain personas, demographics, psychographics and geographic details. So for instance, anyone can specify that your advert for a local creative hairdressing salon be shown to females aged 18-24, based in the Gold Coast, who have communicated an interest in hair and beauty. This targeted promotion results in a lot higher quality leads for your small business.
So why should you pick PPC?
PPC advertising campaigns is among the fastest, most profitable methods to drive new customers to your website. You simply pay when your advert is clicked, so you are being charged for sound leads and nothing else. When Pay Per Click is performed correctly as part of a fully-optimised sales funnel, the earnings to be obtained from converting those leads far surpasses the small fee you spent to obtain them, offering an exceptional return on investment.
Just what to expect from Media Evolution
Here at Media Evolution, our people do Pay Per Click differently. We understand that your organisation needs are distinct, which is the reason that we commence every single campaign with in-depth consumer personas as well as in depth keyword research. We then create highly personalised, eye-catching adverts and ensure they’re discovered by your specific target audience.
While a lot of campaign managers will stop at producing clicks and attracting visitors, we realise it’s insufficient. We go the extra mile, concentrating on converting your visitors into paying buyers. Our experts ensure your sales funnel is optimised to perfection so that when your prospects reach your website, the conversion process couldn’t be easier.
Here are just a few of the advantages of a Media Evolution Pay Per Click Advertising campaign:
- Full AdWords set-up and management;
- Creative ads based on your most profitable keywords;
- Increased website traffic and conversions;
- Fully optimised, high-conversion landing pages;
- A/B split testing of all ads and landing pages;
- Friendly, professional, efficient and ethical service;
- Complete transparency and a ‘no hidden costs’ policy;
- A monthly report on what you’ve spent and what you’ve achieved;
- Your own analytics dashboard to keep track of your progress;
- Free advice and support from our PPC experts.
Having Media Evolution manage your Pay Per Click Advertising campaigns, you can focus on running your service and delighting your customers, safe in the knowledge that your advertising and marketing is in good hands.
Get in touch today and let’s review exactly how we will use Pay Per Click to start driving relevant, targeted traffic to your web page.