Everyone knows how important it is in this day and age to have a strong online presence if you are going to succeed as a business. The days of relying on the yellow pages is over, and even the best word of mouth only goes so far. Over 64% of all people jump online at some point before making a buying decision, and with younger generations that number can jump even much higher. If you want to do more than just survive, but you want your business to thrive, you must be found online.
Having a great website is only step one. Too many businesses fall for the incorrect idea that having a good looking website is enough. It’s not. The best site in the world doesn’t do you any good if nobody can find it. That’s where search engine optimisation comes into play.
You Need To Be On Page One
Search engines drive online commerce, even with the existence of mega retail websites like Amazon or Surf Stitch. There are massive amounts of traffic out there, and the far majority of visitors will type in a new search term before going past page one. Estimates vary from 75% to 98%, but they all agree: almost no one goes on to page two. If you’re not on top of Google and the other major search engines, you’re out of the game.
You need help getting up to the top of the major search engines for all your most important keywords, and that’s where our search engine optimisation specialists come in!
Just What Is SEO?
Search engine optimisation, or SEO for short, refers to the series of practices that a webmaster can take in order to help improve a website’s position in Google and the other major search engines. The idea behind a good campaign is to figure out the most specific keywords, phrases, or themes that relate to your website and are important to rank for. With this list in mind your website is optimizsed to focus on those and related words and create a website that the search engines will love.
There are over 200 different factors that go into SEO. These can be technical, on-site, or off-site but the key is that they all work together to make your website stick out so people can find your website through the search engines. This is called organic traffic, and it’s the life blood for helping businesses to thrive.
Our experts know how to get your website to the top and we only do it using completely ethical, white hat techniques that the search engines approve of.
We are currently serving Gold Coast, Brisbane and Perth. Contact us today.