Transparent Processes | PPC Advertising

If ever your business need leads and you need them right away, a Pay Per Click (PPC) advertising campaign is the way to go. Media Evolution is a Gold Coast-based Digital Marketing Agency specialising in PPC advertising. Within as little as 24 hours, our company can create a flood of high quality leads willing to do business with you.

What is Pay Per Click Advertising?

Pay Per Click Advertising, or PPC for short, is a method of lead generation which involves placing an advert within search engine result or on another website and paying the host website every time the advert is clicked. Leads generated from PPC are usually described as ‘paid-for’ leads, in the way that you are ‘buying’ visits to your website rather than earning them organically, as you would with SEO.

Google Adwords Pay Per Click

This is among the most common method of Pay Per Click, with Google AdWords PPC being one of the most popular system easily. Whenever you produce an ad in AdWords, you bid for specified key words essential to your establishment and Google shows your advert when individuals search for those words. Ads appear at the top and bottom of the search results page; you might have noticed them yourself, distinguished with a small ‘Ad’ box.

Google search engine Marketing is especially powerful due to the fact that whenever customers are looking for the choice of goods and services you offer, they are already likely to be in buying mode. This is the ideal occasion to put yourself in front of them, increasing your chances of an effective conversion.

Facebook Advertising

Nearly 1.9 billion men and women are using Facebook, making it the most ideal place to interact to your audience. Just like Google AdWords, Facebook Advertising also operates on a ppc basis. However, it is actually somewhat different to AdWords because it enables you to target your audience a lot more accurately.
As opposed to using keywords to find customers, Facebook Advertising lets you focus on your market by specifying individual personas, demographics, psychographics and geographic details. So for example, anyone can specify that your promotion for a local innovative beauty parlor be shown to females aged 18-24, based in the Gold Coast, who have communicated an interest in hair and beauty. This laser-focused promotion leads in much higher quality leads for your organisation.


For a variety of reasons, possible buyers generally abandon of the sales funnel before finishing the sale. Remarketing enables anyone to monitor these dropped leads and display them pertinent adverts to suggest them regarding your special offer, product or service. This specific type of advertising and marketing increases conversions by attracting site visitors back into the sales funnel and motivating them so as to take the next step.

So why should you choose Pay Per Click?

PPC advertising campaigns is one of the most effective, most cost-effective methods to drive new clients to your site. You simply pay when your ad is clicked, so you are being charged for solid leads and nothing else. When Pay Per Click is undertaken correctly as part of a fully-optimised sales funnel, the earnings to be obtained from converting those leads far outweighs the small fee you spent to acquire them, presenting an exceptional roi.

What to expect from our team

At Media Evolution, we do Pay Per Click differently. We realise that your service needs are distinct, which is why our team start every project with in-depth customer personas and in depth keyword research. Our team then create highly personalised, attention-grabbing ads and ensure that they’re discovered by your specific target audience.

Although most campaign managers may stop at generating clicks and attracting visitors, we realise it’s inadequate. We go the extra mile, focusing on converting your visitors into paying customers. Our experts ensure your sales funnel is optimised to perfection so that whenever your potential customers reach your website, the conversion process couldn’t be easier.

Here are just a few of the benefits of a Media Evolution Pay Per Click Advertising campaign:

  • Full AdWords set-up and management;
  • Creative ads based on your most profitable keywords;
  • Increased website traffic and conversions;
  • Fully optimised, high-conversion landing pages;
  • A/B split testing of all ads and landing pages;
  • Friendly, professional, efficient and ethical service;
  • Complete transparency and a ‘no hidden costs’ policy;
  • A monthly report on what you’ve spent and what you’ve achieved;
  • Your own analytics dashboard to keep track of your progress;
  • Free advice and support from our PPC experts.

Having Media Evolution managing your Pay Per Click Advertising campaigns, you can focus on managing your business and delighting your customers, safe in the knowledge that your advertising and marketing is in excellent hands. Get in touch immediately and let’s discuss how we can use PPC to commence driving relevant, targeted traffic to your web site.