The top 3 positions receive over half of search traffic, are you missing out?
You know full well that creating a website for your business is vital to success. A website, however, only proves useful if your target audience finds it!
Google and other search engines such as Yahoo! and Bing are the go-to tool of consumers who are searching for information about your products and services online. This means that increasing your search engine visibility can drive a significant amount of business to your site. And given the fact that 7 out 10 users never visit the second page of the search listings, you must ensure that your website ranks as high as possible. But the challenge lies in how exactly to achieve this.
You may have heard of search engine optimisation (SEO) before. Maybe you even tried implementing it on your website. If so, then you know how difficult it can be to get everything correct. The Google search algorithm takes into considerations hundreds of different ranking factors. You need to optimise your website for all these factors and also think about what your competition is also doing to reach the top spot for your target keywords.
When it comes to SEO, it pays to hire experts. Media Evolution is a Digital Marketing company based on the Gold Coast specialising in SEO services. We have the capability of creating a custom SEO strategy based on the specific requirements of your business, allowing your website to rise up in the search listings. This puts your business in front of your target audience which ultimately boosts your bottom line.
So what is Search Engine Optimisation?
Search Engine Optimisation, otherwise known as SEO, is a proactive and structured approach to improving the position of your website in organic search results. Ranking highly in search results increases traffic to your site from prospects who are searching for products or services that you offer. This is done by targeting specific search keywords, key phrases or keyword themes used by your desired audience and optimising your web pages to match.
Keywords are a fundamental part of Search Engine Optimisation. They help search engines like Google to understand the content and purpose of your website. When people use those keywords or phrases to search, Google presents the sites that it thinks are the most relevant. The better your site is optimised, the easier it is for Google to understand the topic or content on your pages.
Gold Coast SEO Media Evolution has been helping Australian businesses improve their search rankings for years. Using in-depth keyword research, best-practice SEO techniques and a proven framework, we’ll make sure that you stand out from the competition and get seen by your target audience.
A proven SEO framework is the key to success
Google uses search algorithms to determine who shows up in search engine results pages. Google uses over 200+ (and potentially thousands) of ranking factors or signals in their algorithm. If you want Google to feature your site at the top of search, you must play by these rules and work with the algorithm. Why? If you don’t, your site could be hit with a Google penalty and removed from search results. If this happens, all your hard work will be for nothing.
Media Evolution uses strategies that conform to Google’s search algorithm, so that you play by the rules. We understand what Google wants and why, and we help you to achieve that with a comprehensive SEO strategy.
While any given strategy will include hundreds of elements, however we focus on four. Relevance, Authority, Popularity and Technical factors. These elements directly affect most of Google’s considerations, meaning that we can influence how Google sees your site.
For example, we ensure that all your keywords, backlinks, links and content are fully relevant to your brand and industry. Google rewards relevance, because consumers are more likely to be happy with content or pages if it matches what they are looking for.
Google also rewards authority and popularity, which is why we work to boost your search, social and brand authority. If search engines think that people are paying attention to you, they will pay attention to you as well.
Technical accuracy, or onsite optimisation, it’s important that not only google can access your site but you are providing your users with a great user experience. It also ensures that visitors on mobile and other devices can easily load and use your site.
While each of these factors plays a small part in our strategy, they are very important to search engines.
By approaching SEO with strategy in mind, we can create a plan that builds up what Google and other search engines want to see, so that your ranking improves. We make sure your site is safe because we use ethical tactics to help you rank. And, because we use historically proven tactics to boost your ranking, we do our best to ensure that you get great results.
Don’t forget your local market
Local SEO has grown significantly over the last few years, thanks to increased mobile phone usage and connectivity, in fact it is estimated that 50% of the 100 million monthly searches on Google are performed on mobile devices. Although it shares a lot of similarities with organic SEO, it’s fundamentally different.
Local SEO focuses on providing results that are relevant to a searcher based on their current location. For example, if you are visiting a city for the day and you want to find a coffee shop, Google will display a list of coffee shops in your proximity.
Media Evolution’s thorough approach involves a full audit to ensure all information is correct and consistent across websites, directories and social accounts, allowing your potential customers to easily find you when they’re out and about.
Think about your customers experience
Google’s primary goal is to deliver high-quality and relevant information to its customers. From an SEO perspective, this means that Google will reward you for providing a great user experience by ranking you highly in the search results.
Metrics like bounce rate, site speed and engagement can give Google a good idea of your site’s user experience. For example, a high bounce rate might indicate that people are not finding relevant information on your site, or that your layout is unappealing or frustrating. A low bounce rate indicates the opposite. Google uses this information and ranks you accordingly.
Many of the SEO factors that affect your website’s ranking are within your control. Making sure your layout flows well and that your copy features your targeted keywords are just a few ways that you can boost your site’s rankings.
Media Evolution follows best-practice SEO techniques for on-site optimisation, starting with a full audit to identify areas of improvement and opportunity. We’ll fully optimise your site to provide a great user experience and help search engines easily index and rank you.
Link building – quality beats quantity!
Link building is a powerful method of increasing your site’s search engine rankings. When other sites link back to your page, Google assumes this is because of relevant and valuable content and rewards you accordingly.
It seems logical to assume that the more backlinks you have, the higher your ranking will be, but this is not necessarily the case. When a site with a high ranking links to your site, this suggests to Google that your website is of a similar quality, effectively acting as a positive recommendation from a credible source. So it’s better to have ten good quality links from high-ranking pages than 100 from low-ranking pages – quality over quantity!
At Media Evolution, we have detailed and thorough SEO processes to build credible links back to your site. Our team thoroughly researches your industry or niche and searches hundreds of opportunities. We then actively reach out to all these opportunities pitching ideas and building relationships. We then create quality, shareable content as part of a comprehensive content marketing strategy. Positioning your site as an industry leader. Our processes are fully transparent and you have full access to our project tracker so you can see exactly what is happening and when.
SEO should be a part of your overall Digital Strategy
SEO is a long-term strategy. In the early stages it can be combined with other marketing tactics such as Pay Per Click (PPC) and Facebook Advertising to ensure you have a steady flow of traffic and quality leads.
Your content marketing strategy works in synergy with your SEO strategy. As we mentioned earlier, Google’s ranking algorithm favours sites that provide quality information and a great user experience. A solid content marketing strategy ensures that prospective customers have the right information available to lead them through the sales funnel and help them with the decision-making process.
Quality content is also more likely to be shared, both by your target audience and by influential industry voices. This improves your SEO ranking by creating valuable backlinks and is one of the most effective ways of attracting and converting prospects online.
Can you guarantee page one results?
We would love to say yes, but unfortunately, we can’t guarantee page one results for any keyword. No SEO company can, and you should be wary of anybody that promises you otherwise.
What we can guarantee is that we’ll do everything in our power to get you to the top of the search engine results and keep you there. As Google’s algorithm changes and develops, you may experience ups and downs, but we’ll do our best to minimise this.
The best approach is a sustained SEO campaign as part of your wider digital strategy.
Contact us today to book your free 30-minute consultation with our SEO experts to discuss how we can get results for your business.