Does digital marketing leave you feeling confused or overwhelmed?

Do you find yourself constantly chasing every new shiny object, not sure what is working and what is a waste of money?

A Digital Strategy is going to help clear this confusion and provide direction, clarity and focus.

Successful businesses have a clear vision. They create goals and set objectives. They craft and execute effective plans. They have consistent, quality leads and a steady stream of leads flowing through the door. What’s their secret? A Digital Strategy.

Why do you need a Digital Strategy?

With your customers spending more and more time online, a digital marketing strategy is essential to the success of your business. Online Marketing offers many advantages and your digital strategy puts you in a position to take full advantage of them.

A comprehensive strategy typically uses a combination of paid media such as Pay Per Click (PPC), earned media such as Content Marketing and SEO, and owned media such as your website and social media channels.

A good Digital Strategy will:

  • Give you focus and direction;
  • Help you to establish clear goals and objectives;
  • Help you to develop a consistent approach;
  • Help you to identify where your resources are best directed;
  • Help you to identify your target audience;
  • Establish the most effective channels to engage with your audience;
  • Generate new leads;
  • Convert leads to customers;
  • Monitor the effectiveness of your marketing efforts;
  • Highlight your most (and least) efficient marketing activities;
  • Maximise your return on investment;
  • Save you time and money;
  • Ensure you stay competitive in your industry;
  • Protect and grow your market share.

With so much to gain, you can see why a Digital Strategy is worth doing properly. However, it’s a big job and many business owners simply don’t know where to start. That’s where Media Evolution can help.

Our Process

We utilise a digital framework called SOSTAC™ to craft strategies that will help your business achieve its full potential. SOSTAC™ is a dynamic framework that streamlines the planning process. It’s clear, simple, logical and effective. There are six key phases in the framework:

Situational Analysis - where are you now?

This crucial step lays the foundation for your entire strategy. We’ll conduct extensive research into your competitors, customers, competencies, resources and much more to ensure we have a clear picture of exactly where you are.

Objectives - where do you want to go?

You need to have a destination in mind for us to take you there. Here we’ll establish exactly where you want to take your brand.

Strategy - how will we get you there?

This is the high-level strategy phase where we examine your segments, targeting, positioning, integration and tools.

Tactics - which tools will we use?

Here we define the marketing mix. We’ll work out which are the best channels to use and how we’ll use them to achieve your desired outcomes.

Action - who will do what and when?

In this stage, we determine how the strategy will be executed. We’ll establish who will have overall control, who will be responsible for each area of work, what will be expected of them.

Control - how will we measure your progress?

Here we set KPI’s and metrics to keep us on track to achieve your goals. We monitor these regularly to ensure that we’re moving in the right direction and adjust the strategy accordingly.

Our Philosophy

As a digital marketing company, Media Evolution offers a highly personalised service. We believe in being completely transparent in every aspect of the process and keeping you informed at every step of the way. Regular communication and monthly reporting let you see exactly where your marketing dollars are being spent and what you’re getting in return. We’ll even show you how to use Google Analytics and set you up with a custom dashboard so that you can keep track of your marketing activity.

Frequently Asked Questions

What size companies do you work with?

Media Evolution works with small to medium-sized businesses and start-ups.

What industries do you work with?

Media Evolution has experience working across many industries. These include legal, finance, education, real estate, health & fitness, food & beverages and more.

What countries do you work with

Media Evolution is based in the Gold Coast in Australia but, thanks to technology, we can work with clients all over the world.

How much does a Digital Strategy cost?

Our digital strategies are bespoke so it‘s hard to provide exact figures. Our existing clients have monthly marketing budgets ranging from a few hundred dollars to a few thousand. We adjust our strategies, volume of work and timescales based on the available budget.

Our retainer fees are comparable to the cost of a part-time marketing assistant, except you’ll receive a lot more knowledge, experience and value.

Can you guarantee results?

Due to the sheer number of variables in online marketing, nobody can guarantee you results, nor should they. What we can promise is that we give 100% to every single project. Your success is our success, and our business relies on getting great results for yours.

To find out more about how we’re helping our clients to succeed, read our case studies here.