Content Marketing

Gone are the days of using untargeted advertising to promote your product or service. Your customers are smarter and expect more. They go online and will research your product or service before making a buying decision. Your markets desire for information to help their buying decisions has made Content Marketing an integral part of your digital strategy.

What is Content Marketing?

Content Marketing is the process of creating and distributing original or curated content, with the goal of attracting and keeping customers. Your content strategy will also help position your business as the credible expert.

Why you need Content Marketing.

Content Marketing is an effective tactic for driving engaged and qualified traffic to your website. The content you create helps influence your customers buying decisions and positions you as an expert in your field.

Your content should drive conversations and encourage engagement through your website and social channels.

  • Quality regular content builds trust.
  • Talking frequently and in detail about particular topics creates credibility.
  • Companies need to use people to tell stories as people do business with people they like and trust.
  • Broadcast PR is dead; marketing needs to be two-way.
  • Quality content converts.

Media Evolution will help you develop a Content Strategy that can be managed in-house or by us. Your content must be relevant, useful and engaging and can include –

  • Blog posts
  • Press Releases
  • Guest Posts
  • Images
  • Newsletters
  • Reports
  • Whitepapers
  • Videos
  • Infographics
  • EBooks
  • Apps
  • Product Reviews
  • Events
  • Webinars
  • Presentation Decks
  • How to guides

You then share this content across your digital network. When customers like, share or comment on your posts it creates a ripple effect. Their friends see this interaction which increases your businesses exposure.

Content Marketing is a proven method for moving your social followers from your social pages and into your database. Here you can start to build and nurture your relationship with them.

Your Digital Strategy wouldn’t be complete without an inbound or content marketing component. Get in touch today to discuss your Content Marketing requirements.

If this sounds exactly like what your business needs, fill in your details below for a free 30-minute consultation. We will perform a brand and market audit and provide you with some direction moving forward.