How much should you spend on Google Adwords to get the result you want?

At Media Evolution we are often asked ‘How much should we be spending?’ and rightly so, for some businesses it is their first venture into online advertising. Below is a simple calculator which uses industry benchmarks to help you determine your advertising budget and what you should expect.

How many new clients/sales would you like daily from Google Adwords?

What is your Lead to Customer or Website Conversion rate as a percentage?

What percentage (%) of your leads do you turn into customers? For example if you had 10 leads and converted 4 to customers that would be 40%

What is your Average Sale Price?

This will be different for each company. For some it will be a sale value for others it might be the Lifetime Value of a Client/Customer.

What Industry/Vertical is your company in?

Please select the most appropriate industry from the drop down.
We will use this to pre-populate the table below with Industry Benchmarks.
Don’t worry if your industry isn’t there, you can manually add your own CPC and Conversion Rates.

Below are the industry averages for


Average Cost Per Click

Average Conversion Rate %

*Industry averages based on 2017 Wordstream Benchmarks

  • Number of Clicks

  • Number of Leads

  • Cost Per Lead


  • Value Per Lead


  • Expected Revenue


  • Expected Profit


  • Return on Ad Spend


To be able to achieve your goal of generating new sales/clients each day from Google Adwords, you would need a daily ad spend of $. This would bring you an expected revenue of $ and a % return on your ad spend.

Would you like to boost your sales with Google Adwords advertising?

Schedule a free 30min strategy session to find out exactly how you can start growing your business using Google AdWords.

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