[ads_spending_calc industryDataSource=”GoogleAdwords”]

How much should you spend on Google Adwords to get the result you want?

At Media Evolution we are often asked ‘How much should we be spending?’ and rightly so, for some businesses it is their first venture into online advertising. Below is a simple calculator which uses industry benchmarks to help you determine your advertising budget and what you should expect.

How many new clients/sales would you like daily from Google Adwords?

[asc_input input_name=”numberOfClient”]

What is your Lead to Customer or Website Conversion rate as a percentage?

What percentage (%) of your leads do you turn into customers? For example if you had 10 leads and converted 4 to customers that would be 40%

[asc_input input_name=”leadsConversionPercentage”]

What is your Average Sale Price?

This will be different for each company. For some it will be a sale value for others it might be the Lifetime Value of a Client/Customer.

[asc_input input_name=”averageSalesPrice”]

What Industry/Vertical is your company in?

Please select the most appropriate industry from the drop down.
We will use this to pre-populate the table below with Industry Benchmarks.
Don’t worry if your industry isn’t there, you can manually add your own CPC and Conversion Rates.

[asc_input input_name=”industry”]

Below are the industry averages for [asc_output output_name=”industry”]


[asc_input input_name=”currency”]

Average Cost Per Click

[asc_input input_name=”industryAvgCostPerClick”]

Average Conversion Rate %

[asc_input input_name=”industryAvgConversionRate”]

*Industry averages based on 2017 Wordstream Benchmarks

  • Number of Clicks

    [asc_output output_name=”numberOfClicks”]

  • Number of Leads

    [asc_output output_name=”noOfLeads”]

  • Cost Per Lead

    $[asc_output output_name=”costPerLead”]

  • Value Per Lead

    $[asc_output output_name=”valuePerLead”]

  • Expected Revenue

    $[asc_output output_name=”revenue”]

  • Expected Profit

    $[asc_output output_name=”profit”]

  • Return on Ad Spend

    [asc_output output_name=”profitOverDailySpend”]%

To be able to achieve your goal of generating [asc_output output_name=”numberOfClient”] new sales/clients each day from Google Adwords, you would need a daily ad spend of $[asc_output output_name=”dailySpend”]. This would bring you an expected revenue of $[asc_output output_name=”profit”] and a [asc_output output_name=”profitOverDailySpend”]% return on your ad spend.


Would you like to boost your sales with Google Adwords advertising?

Schedule a free 30min strategy session to find out exactly how you can start growing your business using Google AdWords.

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