Facebook Advertising Calculator

What ROI should you expect from your Facebook Ad spend?

How many new customers or sales would you like to generate from Facebook Advertising?

How many new customers or sales would you like to make during the life of your campaign?

What is your Average Sale Price?

This will be different for each business. For some it will be a simple sale value for others it might be the Lifetime Value of a Client/Customer or just an average sales price.

What Industry/Vertical is your company in?

Please select the most appropriate industry from the drop down.
We will use this to pre-populate the table below with Industry Benchmarks.
Don’t worry if your industry isn’t there, you can manually add your own CPC and Conversion Rates.

Below are the industry averages for


Average Cost Per Click

Average Conversion Rate %

*Industry averages based on 2017 Wordstream Benchmarks

To be able to achieve your goal of generating new customers or sales with Facebook Advertising, you would need an ad spend of $. This would bring you an expected revenue of $ and a % return on your ad spend.

  • Number of Leads

  • Number of Clients

  • Cost Per Lead


  • Value Per Lead


  • Expected Revenue


  • Expected Profit


  • Return on Ad Spend


Would you like to find out how we can improve your ROI?

Schedule a FREE 30 minute Digital Marketing Session to find out exactly how you can lower your CPC and increase your conversion rates.

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