If you need leads and you need them now, a Pay Per Click (PPC) Advertising & Marketing Campaign is the way to go. Media Evolution is a Gold Coast Digital Marketing Company specialising in PPC Online Advertising. In as little as 24 hours, we can generate a flow of high quality leads eager to do business with you.
What is Pay Per Click – PPC Advertising?
Pay Per Click Advertising, or PPC for short, is a method of lead generation that involves placing an advert in search results or on another website and paying the host website every time the ad is clicked. Leads generated from PPC are often referred to as ‘paid-for’ leads, in the sense that you are ‘buying’ visits to your site instead of earning them organically, as you would with SEO.
This is the most common method of PPC, with Google AdWords being the most popular system by far. When you create an ad in AdWords, you bid for certain keywords relevant to your business and Google displays your advert when people search for those words. Ads appear at the top and bottom of the search results page; you may have noticed them yourself, marked with a small ‘Ad’ box.
Search Engine Marketing is particularly powerful because when prospects are searching for the type of goods and services you offer, they are already likely to be in buying mode. This is the ideal time to put yourself in front of them, increasing your chances of a successful conversion.
Nearly 1.9 billion people are using Facebook, making it the perfect place to reach out to your audience. Like Google AdWords, Facebook Advertising also works on a pay-per-click basis. However, it is somewhat different to AdWords in that it allows you to target your audience much more precisely.
Instead of using keywords to find customers, Facebook Advertising lets you target your market by specifying particular personas, demographics, psychographics and geographic details. So for example, you can specify that your ad for a local creative hairdressing salon be shown to females aged 18-24, based in the Gold Coast, who have expressed an interest in hair and beauty. This laser-focused advertising results in much higher quality leads for your business.
For a number of reasons, potential customers often drop out of the sales funnel before completing the transaction. Remarketing enables you to track these lost leads and show them relevant ads to remind them about your offer, product or service. This form of advertising increases conversions by attracting visitors back into the sales funnel and encouraging them to take the next step.
Why should you choose a PPC Advertising Agency?
PPC (Pay Per Click) Marketing is one of the quickest, most cost-effective ways to drive new customers to your website. You only pay when your ad is clicked, so you are being charged for solid leads and nothing else. When PPC is done correctly as part of a fully-optimised sales funnel, the profit to be gained from converting those leads far outweighs the small fee you paid to obtain them, offering an excellent return on investment.
What to expect from Media Evolution
At Media Evolution, we do PPC Advertising differently. We know that your business needs are unique, which is why we begin every campaign with detailed customer personas and extensive keyword research. We then create highly personalised, attention-grabbing ads and make sure they’re seen by your specific target audience.
While most campaign managers will stop at generating clicks and attracting visitors, we know it’s not enough. We go the extra mile, focusing on converting your visitors into paying customers. We ensure your sales funnel is optimised to perfection so that when your prospects reach your website, the conversion process couldn’t be easier.
Here are just a few of the benefits of a Media Evolution PPC Advertising campaign:
- Full AdWords set-up and management;
- Creative ads based on your most profitable keywords;
- Increased website traffic and conversions;
- Fully optimised, high-conversion landing pages;
- A/B split testing of all ads and landing pages;
- Friendly, professional, efficient and ethical service;
- Complete transparency and a ‘no hidden costs’ policy;
- A monthly report on what you’ve spent and what you’ve achieved;
- Your own analytics dashboard to keep track of your progress;
- Free advice and support from our PPC experts.
With Media Evolution running your PPC Advertising campaigns, you can focus on running your business and delighting your customers, safe in the knowledge that your marketing is in good hands. Get in touch today and let’s discuss how we can use PPC to start driving relevant, targeted traffic to your website.