Facebook Advertising ROI Calculator

[ads_spending_calc leadsConversionPercentage=”100″]

Facebook Advertising Calculator

What ROI should you expect from your Facebook Ad spend?

How many new customers or sales would you like to generate from Facebook Advertising?

How many new customers or sales would you like to make during the life of your campaign?

[asc_input input_name=”numberOfClient”]

What is your Average Sale Price?

This will be different for each business. For some it will be a simple sale value for others it might be the Lifetime Value of a Client/Customer or just an average sales price.

[asc_input input_name=”averageSalesPrice”]

What Industry/Vertical is your company in?

Please select the most appropriate industry from the drop down. We will use this to pre-populate the table below with Industry Benchmarks. Don’t worry if your industry isn’t there, you can manually add your own CPC and Conversion Rates.

[asc_input input_name=”industry”]

Below are the industry averages for [asc_output output_name=”industry”]


[asc_input input_name=”currency”]

Average Cost Per Click

[asc_input input_name=”industryAvgCostPerClick”]

Average Conversion Rate %

[asc_input input_name=”industryAvgConversionRate”]

*Industry averages based on 2017 Wordstream Benchmarks

To be able to achieve your goal of generating [asc_output output_name=”numberOfClient”] new customers or sales with Facebook Advertising, you would need an ad spend of $[asc_output output_name=”dailySpend”]. This would bring you an expected revenue of $[asc_output output_name=”profit”] and a [asc_output output_name=”profitOverDailySpend”]% return on your ad spend.

  • Number of Leads

    [asc_output output_name=”numberOfClicks”]

  • Number of Clients

    [asc_output output_name=”noOfLeads”]

  • Cost Per Lead

    $[asc_output output_name=”costPerLead”]

  • Value Per Lead

    $[asc_output output_name=”valuePerLead”]

  • Expected Revenue

    $[asc_output output_name=”revenue”]

  • Expected Profit

    $[asc_output output_name=”profit”]

  • Return on Ad Spend

    [asc_output output_name=”profitOverDailySpend”]%


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