Google Adwords Search, Display & Video Campaigns
Google Adwords is one of the fastest methods to start generating quality sales or leads for your business.
With Google Adwords you bid on certain keywords or search terms and only pay for the clicks that your ad receives. Your ad’s are displayed at the top and bottom of search results, or on various websites across the web.
Google Adwords is extremely effective because you it create very fast results. Unlike SEO or other forms of digital marketing, you can see traffic in as little as 24 hours.
Unfortunately, if you don’t know how to optimise your PPC Advertising campaigns efficiently, don’t follow best practices, or don’t know what you’re doing, you can also lose a your marketing budget fast as well. Google and other search engines don’t particularly care if you’re making money, so long as they do. You need an expert who knows how to control your costs, boost your conversion rates, and knows how to optimise your PPC campaigns over time to reduce low quality clicks and increase sales.
Media Evolution is a Gold Coast based digital marketing company specialising in PPC Advertising. Media Evolution is a Certified Google Partner. We set up, manage, and streamline your PPC campaigns with Google AdWords so that your phone is ringing with prospects wanting to give you money.
Is Google Adwords for you?
Why pay to show up in search results when you can show up for free with SEO?
While it’s important to integrate SEO, search engine optimisation is a long term strategy and will take time to produce results. It is also not guaranteed that you will achieve one of the top 3-5 positions in search results, and won’t show up everywhere customers are looking for your products or services. The top four spots on Google search are generally ads, and these spots can get as many as 41% of total clicks on the page.
Pay Per Click (PPC) is effective because it has the ability to produce fast results. Your ad’s can be displayed anywhere consumers search for your products or services, and if you manage your conversion optimisation correctly, will provide a high return on investment. Plus, with data showing that businesses make an average of $2 for every $1 they spend on AdWords, PPC offers direct value when managed correctly.
A strategic approach to Google Adwords
A solid Google Adwords PPC campaign should be about driving sales and making money not just producing clicks. That’s why we focus on a strategy-based approach, designed to consistently improve your campaign and drive sales. Our approach is centred around quality keyword research, increasing your conversion rates and lowering your cost per click.
We do this by focussing on
We ensure that all your ads and keywords are highly relevant to your product or service with extensive keyword research. By analysing your existing website and ads, using competitor research to identify new opportunities, and expanding on those keywords, we can find your top performing keywords to create relevant ads. This means that when we create an ad campaign, we are using keywords searched by consumers in the right stage of the buying cycle to bring them into your sales funnel. This in turn allows us to ensure that your leads are high quality.
Google’s Quality Score rewards you for offering high-quality and relevant ads. Ensuring a high Quality Score will reduce your cost per click as much as 43%, improve your impressions and positioning on the page.
Ongoing keyword management is crucial to creating a successful long-term campaign. With continuing research, keyword grouping, and keyword prioritisation, we can ensure that you’re focusing on the keywords that are delivering the most for your business. In most cases, a small percentage of your keywords will provide most of your profit, and it’s crucial that you know which to spend more money on.
Conversion optimisation is essential to the continued quality of any PPC campaign. Media Evolution will create your ads and landing pages, and test and improve them throughout the lifetime of the campaign. We use A/B or split testing to compare different versions of ads and landing pages, to improve quality and conversions over time. We also test your Call to Action on the ads, improve your Unique Selling Proposition, and work to consistently boost your conversion. It’s not enough to generate clicks, you must ensure that your clicks are coming from users who want to buy, so that you make money.
Great campaign management ensures that your ads show in the right place, in the right way, at the right time. Effective campaign management means we put your ad’s in front of prospects who are most likely to buy from you. We can send customers to your physical store, generate leads, and even market to specific devices and browsers.
Remarketing is a powerful tool offered by PPC. A remarketing campaign shows relevant ads to users who have been on your website, based on the pages they were on. While a first-time visitor to a website is only 2% likely to convert, remarketing ads are up to 70% more likely to convert than ads shown to users who have never been on your site.
You need to know where and how you’re spending your money and what you’re getting out of it. Media Evolution believes in transparency, which is why all our clients have access to their own analytics dashboard to see and view clicks, sales, and results. We also produce a monthly report, breaking down what you spent, where and what you got out of it.
A Full Service Google Adwords PPC Package
Media Evolution offers a full service PPC package, to help you from the initial stages of setup, to long-term optimisation.
Our services include:
Media Evolution believes in transparency. We don’t set and forget your account, we work proactively to ensure to receive the highest return on your marketing investment. Our goal is to help you make money, because at the end of the day, good business for you is good business for us.
Google Adwords PPC can help you to drive instant results, and you could be seeing sales in as little as 24 hours. If you want to learn more, or to find out what we can do for you, contact us today for a free, no-obligation 30-minute consultation.